| Increase
sales by having your brand noticed
near the point of purchase!
Most
'outdoor media' campaigns are installed on highways, street furniture,
vehicles, and building exteriors; however, in most cases escalators
are in much closer proximity to the point-of-purchase, thus using
ADRail™ will stimulate sales for the brands being advertised.
ADRail™
is quickly becoming a popular medium in airports, convention centers,
shopping malls, hotels, sports arenas and transit stations around
the world.
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Who
should use ADRail™?
Forward-thinking
companies who want to have their product seen as it has never
been seen before – in the hands of millions on a day-to-day
basis.
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What
advertisers gain:
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The attention of a captive audience for the 30 second duration
of an escalator ride
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A revolutionary marketing technique to drive brand loyalty
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High impression frequency will generate client “Buzz”
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Maximized brand awareness through increased rider frequency
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Safer
rides, since they will be encouraged and enticed to hold onto
the rails
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Knowledge of promotions, sales, public announcements, etc
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What
escalator owners gain:
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Revenue
generation at minimal cost by utilizing previously unproductive
structures
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The opportunity to effectivelycommunicate and influence busy
pedestrian traffic
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Improved
location appearance through visually stunning graphics
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What
Makes ADRail™ so effective?
ADRail™
enhances the aesthetics of escalators and moving walks meaning
more riders will interact with ADRail™ advertisements
on an everyday basis. This unique marketing method cannot be
missed and is innovative and creative advertising at its best!
Daily exposure to ADRail™ is truly effective and will
capture the attention of riders during escalator rides that
last an average of 30 seconds.
A study
was completed by partner and patent holder EHC Global to determine
advertising recall rates using ADRail™ on escalator handrails
and moving walks, in summary: 57% of the escalator passengers
interviewed noticed the advertising. 28% recalled the specific
ad. Approximately 47% of those recalling the ad admitted that
it increased their interest in buying the product.
•
How
much does an ADRail™ campaign cost?
For quotations
on specific ADRail USA™ projects, please visit our Contact
page and one of our representatives will get back to you.
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What
are some of the brands that have advertised using the ADRail™
medium?
Coca-Cola,
NTT, McDonalds, DoCoMo, Maxell, DHL, Kraft, SIG, EuroHypo, Suntory,
TDK and Olympus just to name a few.
Brand
Recall
Studies
have found that 42.6% of escalator passengers recalled the brand
name that was advertised on ADRail™, while only 32% remembered
what they had seen on billboards. This proves that ADRail™
is a very effective and powerful advertising medium.
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How
do I determine if a particular site is ideal for ADRail™?
To obtain the highest visibility for a campaign, ADRail™
should be installed in high traffic areas such as transit systems,
shopping malls, department stores, airports, sports stadiums,
hotels and convention centers.
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What
are the durations of the ADRail™ programs?
Campaigns
are offered in different terms based on the program you select.
There are generally 3 month, 6 month and 1-year contracts. ADRail
USA™ also offers 1-2 week campaigns specifically for conventions,
trade shows and other short-term events. You may change your
graphics based on the program that you have chosen.
•
How
long will it take for me to receive my ADRail™ film and
have it installed?
The order
process for ADRail™ takes about one month from receipt
and approval of the artwork design to installation. The process
can be completed within 10 business days for rush campaigns.
Installation averages less than two hours.
•
ADRail
USA™ will manage the entire process.
Our approach to multi-media advertising is a one-stop-shop!
We will:
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Manage
all communication with potential advertisers/clients
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Provide media brokering
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Evaluate
all site inspections
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Handle all design requests when applicable
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Follow all safety and security regulations and limitations
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Schedule and track the installation and removal process
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