ADRail™
is a new and innovative form of advertising and branding
for escalators and moving walks, brought to you by ADRail
USA™ and developed and patented by EHC Global, the
world's largest handrail manufacturer. ADRail™ has
been specially formulated to provide advertisers with a
captivating medium that is capable of providing rich, vibrant
colors, as well as effective and clear messages. ADRail™
also enhances escalator safety because riders can now judge
the direction and velocity of escalators before boarding
via the graphics resulting in safer entry and exit. Handrails
will also be more aesthetically pleasing, encouraging passengers
to hold them, thus enhancing escalator safety. With the
messaging and visual opportunities created by ADRail you
are sure to reach your advertising and branding goals! ADRail™
features innovative technology and reliable material that
will entice both advertisers and consumers alike. With ADRail™
working for you, you’re always one step ahead.
AdRail™
Campaigns
ADRail USA™
offers your company two vital campaign categories: Advertising
& Branding programs. Either of these campaigns
can be temporarily applied to an existing escalator handrail.
Imagine being able to communicate with riders in shopping malls,
airports, transit systems, stadiums and arenas, casinos and
anywhere else where escalators are being utilized. ADRail™
is non-permanent and utilizes existing structures.
•
Advertising:
Escalator handrail wraps that call public attention to one's product,
service, needs, sales, etc. For example:
Citibank announces new banking program inside a mall.
•
Branding:
Escalator handrail wraps that call public attention to one's product,
service, needs, etc., within your own store, building or event
to further enhance your corporate identity. For example:
Airwalk brands the escalators while attending a trade show to
direct visitors to their booth.
