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BENEFITS:
• A high brand recall and ROI for advertisers
• Effectively stimulates sales near point-of-purchase
• Captivates audiences for an average of 30 seconds
• Increases safety for passengers
• Provides impact and improves aesthetics of environment
• Generates plus revenues on existing equipment for property
owners
• Nationwide locations with optimal and diverse demographics
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68%
of escalator passengers noticed advertisements on the handrails.
43% correctly recalled the ad specifics. Proving a very high recall/impact
ratio.
SOURCE:
Synovate Study 2009
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