Escalator Handrail Advertising

Media that moves you.

Escalator handrail advertising is unique to advertisers in the
ways in which it commands attention, engages consumers
and achieves results.

Click here for Escalator Handrail Advertising Gallery

Product Information

ADRail™ is a non-permanent, patented film applied to an existing handrail using our patented applicator process. We offer a high-quality, 4C glossy film which is specially formulated to captivate audiences while maintaing it's durability and reliability. In addition, ADRail™ enhances escalator safety by encouraging passengers to hold onto the handrail and better gauge the speed and direction of the escalator while entering and exiting safely.

BENEFITS:
• A high brand recall and ROI for advertisers
• Effectively stimulates sales near point-of-purchase
• Captivates audiences for an average of 30 seconds
• Increases safety for passengers
• Provides impact and improves aesthetics of environment
• Generates plus revenues on existing equipment for property owners
• Nationwide locations with optimal and diverse demographics

68% of escalator passengers noticed advertisements on the handrails. 43% correctly recalled the ad specifics. Proving a very high recall/impact ratio.

SOURCE: Synovate Study 2009

Escalator Handrail Advertising - ADRailUSA™

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