Escalator Handrail Advertising

Media that moves you.

Escalator handrail advertising is unique to advertisers in the ways
in which it commands attention, engages consumers and achieves results.

Product Information

ADRail™ is a non-permanent, patented film applied to an existing handrail using our patented applicator process. We offer a high-quality, 4C glossy film which is specially formulated to captivate audiences while maintaing it's durability and reliability. In addition, ADRail™ enhances escalator safety by encouraging passengers to hold onto the handrail and better gauge the speed and direction of the escalator while entering and exiting safely.

BENEFITS:
• A high brand recall and ROI for advertisers
• Effectively stimulates sales near point-of-purchase
• Captivates audiences for an average of 30 seconds
• Increases safety for passengers
• Provides impact and improves aesthetics of environment
• Generates plus revenues on existing equipment for property owners
• Nationwide locations with optimal and diverse demographics

68% of escalator passengers noticed advertisements on the handrails. 43% correctly recalled the ad specifics. Proving a very high recall/impact ratio.

SOURCE: Synovate Study 2009

Escalator Handrail Advertising - ADRail USA™